Sunday, December 7, 2008

Australian Sports Commission

A viral campaign I worked on recently went live, and has caused a bit of a stir. The intention was for fun provoking campaign, to raise moral but has been taken in various ways...

The campaign: click here















The SMH article click here

Thursday, December 4, 2008

Brand Confusion

I have noticed recently that Heineken is being very contradictory in there brand positioning.

They associate themselves as not being artificial with this ad



AND

In their recent ad (the one that came out right after the one above) there is an artificial (android) girl that dispenses “innovative” kegs of heineken and also duplicates herself... Very artificial.

To all readers, Can you please click on the image bellow and register and vote...

Promote this entry

Thanks heaps

:)

Tuesday, November 25, 2008

McKenna Bourbon Airbar


A little late but a good, a couple of weeks ago went to McKenna Airbar, awesome concept for an event it was just a shame the bar didnt go up. I grabbed a few snaps at the event that are on my flickr...







Wednesday, November 12, 2008

Holler

On the 10th of November (Monday) I started working at Holler Sydney (in Surry Hills). Its great, really cool people, really cool clients and Im designing for beer. "Lion Nathan" to be exact. I'm loving it...


I came also came across a handy little plug-in its called "cooliris" here are a few screenys that Ive grabed.





Saturday, October 18, 2008

New News and Mazda touch

What’s new with me, I recently got a job at Holler which I'll be starting on the 10th of November, so that's pretty exciting but I will miss all my friends at Bullseye.

I went to the Motor show in Sydney to check out Mazda and the touch screen the guys at bullseye designed and developed, and this might sound bias and it really isn’t... It was the best designed and user friendly touch screens that I saw. It was easy to use and looked really slick. "Well done boys"

Another thing I went to the IMAX in Sydney the other day (for the second time ever) and saw wild ocean 3D and as much as I was intrigued by the 3D aspect of it was sooo boring and I actually fell asleep. The first movie I saw was Batman... AMAZING!!!