Sunday, December 7, 2008

Australian Sports Commission

A viral campaign I worked on recently went live, and has caused a bit of a stir. The intention was for fun provoking campaign, to raise moral but has been taken in various ways...

The campaign: click here















The SMH article click here

Thursday, December 4, 2008

Brand Confusion

I have noticed recently that Heineken is being very contradictory in there brand positioning.

They associate themselves as not being artificial with this ad



AND

In their recent ad (the one that came out right after the one above) there is an artificial (android) girl that dispenses “innovative” kegs of heineken and also duplicates herself... Very artificial.

To all readers, Can you please click on the image bellow and register and vote...

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Thanks heaps

:)