There have been a few more articles and comments on the viral and video, some good some bad...
The Sun
Sky News
Youtube + comments
the london paper
The Age
Live News
Telegraph.uk
inthenews.co.uk
adfero.co.uk
viewlondon.co.uk
Karoo.co.uk
current.com
English blog - Jeffery Hill
Tuesday, December 9, 2008
Sunday, December 7, 2008
Australian Sports Commission
A viral campaign I worked on recently went live, and has caused a bit of a stir. The intention was for fun provoking campaign, to raise moral but has been taken in various ways...
The campaign: click here
The SMH article click here
The campaign: click here
The SMH article click here
Thursday, December 4, 2008
Brand Confusion
I have noticed recently that Heineken is being very contradictory in there brand positioning.
They associate themselves as not being artificial with this ad
AND
In their recent ad (the one that came out right after the one above) there is an artificial (android) girl that dispenses “innovative” kegs of heineken and also duplicates herself... Very artificial.
They associate themselves as not being artificial with this ad
AND
In their recent ad (the one that came out right after the one above) there is an artificial (android) girl that dispenses “innovative” kegs of heineken and also duplicates herself... Very artificial.
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